browsing matters : indian media doesn't reflect country's social profile

"If sex, religion and caste are to be taken together, more than two-thirds of the top media professionals in the country come from less than 10 per cent of the population. Hindu upper caste men, who are barely 8 per cent of the country’s population, have a majority share of 71 per cent among top media professionals in the country. These findings are from the same survey of the social profile of key decisionmakers in the national media that had created a flutter last month.

The findings are based on a survey of the social background of 315 key decisionmakers from 37 “national” media organisations (up to 10 from each) based in Delhi. The survey was carried out by volunteers of Media Study Group between May 30 and June 3 this year. It was designed and executed by Anil Chamaria, freelance journalist, and Jitendra Kumar, independent researcher, from Media Study Group, and Yogendra Yadav, senior fellow, Centre for the Study of Developing Societies (CSDS)."


read the full article : http://www.newswatch.in/?p=5255

dont we need to make an attempt to understand the sociologically informed analysis and rich evidence rather than just watch the news on television ?